Abstract
This paper examines how it has always been a primary role of governments to spread information within their borders and how, as the ruling elite, they have always gathered and distributed what the simpletons they direct either want or ought to know. The United States, like many other countries, - if not all - is notorious for using this tactic. In particular, it looks at how the second world war was a huge project and how more recently the War on Drugs has escalated into another major propaganda mission. It examines the administrative, psychological and financial methods used in both operations and shows that not much has been changed in the propaganda playbook over the past 60 years.

From the Paper
"The White House Office of National Drug Control Policy fulfills a similar role. The ONDCP was started in 1986 with media time donated to the cause, but in 1997 Congress passed a bill setting aside $200 million a year for five years intended for ad time on the country's five major networks spouting their anti-drug prophecy. The idea was to set up a half-price deal where the government would barter down the cost of an ad to 50 per cent of what any other company would have to pay by buying time and expecting two ads for the price of one. Warner Brothers, NBC, ABC, CBS, and FOX all laughed in Uncle Sam's face at such an idea (Forbes, Jan. 13, 2000, online)."

Tags:casablanca, ondcp, patriotism, owi, marijuana

Abstract
This paper explains that, although Procter and Gamble (P&G) has had a presence in India for nearly 15 years, it has not yet marketed its globally very successful Bounty paper towel product in this country. The author points out that, because currently in India paper towels have a very limited presence and because Indian families are often very traditional in their ways of living and culture, Bounty would have to become one of their social preferences for cleaning spillage and messes. The paper recommends that P&G 'piggyback' Bounty paper towels on existing distribution channels used for P&G's other household items and that the marketing team for this product should be made up of existing P&G India employees.

Table of Contents:
The Business Concept
Why Export?
Sources of Information
The Target Market
Size and Dynamics
Competitors
Customers
Market Objectives
Pricing Strategy
The Product
Market Entry
The Political Environment
The Business Environment
Entry Strategy
Sales and Distribution
Positioning and Messages
Possible Marketing Techniques
Implementation

From the Paper
"One of the most prominent manufacturers of paper towel products in India is the Kimberly-Clark Lever (K-C) Company. K-C has annual sales of US$15.1 billion and distributes its products in more than 150 countries. K-C specializes in manufacturing paper products and has launched Kleenex and Scott brand paper towels in India. K-C has saturated 17% market share in the Indian paper products market. These products have features such as quilted embroidery that allow for quick absorption. Also, the paper towels are packaged as single sheets as opposed to rolls."

Tags:durable, substitute, social, distribution, team

Abstract
This research paper replicates a content analysis of personal advertisements by homosexual and heterosexual men and women that was done by M.H. Gonzales and S.A. Meyers (1993). The paper compares and contrasts the characteristics offered and requested by homosexual and heterosexual men and women in ads in 2007. Although the specific advertisements are not listed, the author includes the data coding sheets for characteristics offered and sought as written in the the "Vancouver Province" and the "Georgia Straight" newspapers. The paper reports that, overall, women are portrayed as beautiful. When people are looking for a date, they want one that is fun, easy to talk to, humorous and attractive.

Table of Contents:
Data Coding Sheet: Characteristics Offered
Data Coding Sheet: Characteristics Sought
Other Studies

From the Paper
"I have created two tables (adding a few categories: race, age, marital status, price and hair color) and will compare and contrast the characteristics offered and requested by homosexual and heterosexual men and women in ads in 2007 (14 years later!). I confess that this is not my idea of a great way to spend a day. Most happily married mothers read other things! My husband maintains that men don't place ads because women don't look in the paper for guys (I never did!). He says that women on the other hand do because men look at newspaper ads.'

Tags:orientation transgender attractiveness expressiveness, chat lines

Abstract
While the expansion of the communication industry (i.e. telecommunications, broadcasting, and internet) has made it is easier for individuals to communicate and network internationally, company owners have used it to surpass the rights of members of society, consequently blurring the line between communications and advertising. The author of this paper argues that there should be clear guidelines and rules when it comes to promoting access to communication products and to prevent any restrictive monopolies or oligopolies that may emerge.

From the Paper
"Technology over the last century has changed dramatically, creating new opportunities for social growth in society, since a major part of cultural expression is the intercommunication between individuals in a society. Before the creation of communication products and services, the capabilities for the dissemination of information and networking were quite limited. Most times, individuals would have to be physically present at gathering places or residences in order to speak to others in person; however, with advancements in the field of communications such as telecommunications, broadcasting and internet, distance no longer matters. Individuals are able to connect, collaborate and participate with one another over whole regions of space, and through blogs and social networking sites such as Facebook, people now have access to more forms of information delivered in more formats than ever before. Unfortunately, however, with the expansion of the communications industry, there has come another dilemma: The interests of owners have surpassed and overwhelmed the rights of individuals and members of society and have blurred the line between communications and advertising. Even sites such as Facebook, which have created new possibilities for social growth, have come under fire for their blatant disregard for user privacy. In fact, the Canadian Internet Policy and Public Interest Clinic (CIPPIC) filed a complaint in 2008 with Canada's Privacy Commissioner, alleging that Facebook has been deceiving its users by failing "to inform members of how their personal information is disclosed to third parties for advertising" and by neglecting to "attain permission from members when disclosing their personal information".2 Even though they portray themselves as a social networking site, they are "in fact a commercial enterprise that is about sharing and using the personal information of its members with advertisers and third-party application developers"2, a dilemma which holds true with many other forms of communication. Since communications products are highly lucrative opportunities for commercial enterprises, there is a "direct relationship between the revenue of these firms and the number of users and their users' value as a target audience for marketers" . "

Tags:communication media consumers corporations tension advertisers, cultural expression, media owners, access to media, communication products

Abstract
This paper compares cause-related marketing and the use of celebrity endorsements in promoting products. The paper discusses how both methods strategically tie symbolism to the point of purchase to the extent that the purchase holds deeper meaning than simply satisfying personal needs. The paper then looks at and compares the history and development of each method.

Table of Contents:
Abstract
Comparative Histories
Relevancy of Cause-Related Marketing
Strengths of Cause-Related Marketing
Weaknesses of Cause-Related Marketing
Relevancy of the Use of Celebrity Endorsements
Strengths of Celebrity Endorsements
Weaknesses in the Use of Celebrity Endorsements
A Comparative Review of Current Trends
Conclusion

From the Paper
"Celebrity endorsements personalize products for consumers and assist them in establishing whether a product has value or not. Typically celebrities are trusted as long as their image matches the desired brand image. Celebrities are increasingly interested in cause-related marketing approaches and are investing in supporting particular causes as a means of giving back to society. The future of marketing will continue to focus on meeting the needs of consumers. If consumers demand corporate support for social and emotional causes, and there is potential for profit growth, corporations will continue to accommodate this trend."

Tags:society, consumer, perceptions, profit, product

Abstract
This paper attempts to show that atmospherics positively affect retail and service industries by enhancing the products themselves (sales effects), by promoting a store/service/franchise's credibility (store image) and by creating a more approachable shopping environment. Three different experiments, which demonstrate these strategies, are discussed and examined in an attempt to explain just how these atmospherics are applied to society.

From the Paper
"It is not an uncommon experience for many of us to have chosen a retail store for its environmental appeal, whether it is the friendliness of the employees, or the music playing in the background. Sometimes we are very well aware of these factors, but at other times we are totally oblivious to these influences. Where many would quickly disregard these background characteristics as nonsense, the reality of it is that they are specifically designed/manipulated to influence the behavior of consumers. Its most well known advocate, Philip Kotler, appropriately named it as the study of atmospherics (Chebat & Turley, 125). It is appropriate simply for the fact that these influences are present in the general background atmosphere."

Tags:retail, service, industries, decision, shopping, repeat, business, signals, consumption

Abstract
This paper discusses how daily we are exposed to information from advertisements consciously and subliminally which influence our consumer life as well as our psychological and social values. It looks at how children are not immune to these influences and how since they are in the process of learning, they are more vulnerable and responsive to advertisement than adults are. It argues that the effect of the advertising aimed at children based on economical, legal, sociological and psychological facts, to indicate whether banning will bring benefits to protect them from deception and whether the increasing need for the protection of young citizens will cause governments and other bodies to consider more carefully about regulation issues.

From the Paper
"The IPA cites the report regarding the economic effects in Greece after banning television advertisement. A ban on Television toy advertisements caused a 40% decline in quality children's programming. Therefore and lower quality imports programmes replaced them. Furthermore, advertising has an important function in an open capitalist market society. A lack of competition caused by the banning of advertising results in decreased consumer choice, higher prices and impaired product development. For instance, in Sweden, where banning advertising aimed at children has already happened, toys are sold at prices 50% higher than in other European countries. Children do not have a wide variety of choices (IPA)."

Tags:behaviour, television, regulation, government

Abstract
The enclosed report titled A Comparison of the 2001 BMW M3 Versus the 2002 Mercedes-Benz C32 AMG: Their engineering, design, and performance, is submitted in accordance with the request for an analytical report regarding the two vehicles. This report provides a detailed evaluation and comparison of the two vehicles based solely on their general data about the chassis and body, as well as engine design and engineering, and suspension and handling. Your request to disregard all costs related to the vehicles as a comparison issue is duly noted. Special attention is focused on the performance of both vehicles, to provide a recommendation for the superior of the two as you have asked for.

From the Paper
Your request to disregard all costs related to the vehicles as a comparison issue is duly noted. Special attention is focused on the performance of both vehicles, to provide a recommendation for the superior of the two as you have asked for.

Tags:automobile, automotive, bmw, car, design, engineering, mercedes, performance, sports, race, vehicles

Abstract
This paper examines the origin of the term "sex sells" and explores the ways in which it has been used. The various media types which utilize this strategy are presented and, with the use of examples, are discussed in further detail with their impacts on society as a whole.

From the Paper
"The culture we live in is carried on the back of advertising (Twitchell, 1996). In today's society the use of sexual behavior is a common means in which to aid in the selling of product. It can be seen in virtually every mass media, as well as in some other areas which can only be viewed by older individuals' everyday. Millions of viewers' tune into their television sets to shows that are based around human sexuality. Television shows such as the Jerry Springer Show and the Jenny Jones Show, all contain episodes which include strippers, lesbians, transsexuals, and countless other sexual topics. Human sexuality is a topic which appeals to the masses and thus is why it is so widely used in advertising and mass media. In many cases it is the exploitation of others which intrigues many viewers to tune in and pay large amounts of money and/or buy large amounts of products. The term "sex sells" is often a common reference which is used to describe the use of human sexuality and its ability to sell products. This essay will focus on many of these areas in depth and help reveal the hidden, but more often than not, noticeable use of sexuality in advertising."

Tags:advertising, products, exploitation, society

Abstract
This paper explains that, because consumers are bombarded each day by thousands of messages, the challenge for advertisers is not only to get their advertisements noticed but also to have consumers remember them. The author points out that, through global market research, Dove was able to identify an emotional issue amongst its target market that, surprisingly, was very consistent both globally and culturally. The paper discusses the way that Dove's Campaign for Real Beauty used an eye-catching and discussion provoking message plus promoted the sharing of ideas among consumers with similar interests. The author stresses that this interactive meeting of real people and the subsequent exchanging of ideas, experiences and support is what made the campaign a true marketing success. The paper includes many color illustration and charts.

Table of Contents:
Executive Summary
Introduction
Integrated Marketing Communications Plan
Objective
Strategy
Target
Proposed Elements
Advertising
Website
Public Relations
Integration of Campaign Elements
Success in Meeting Objectives
Recommendations
Appendix 1: Dove History
Appendix 2: Promotional Mix
Appendix 3: Dove Websites
Appendix 4: Competitor Websites

From the Paper
"Since the inception of the campaign in 2004, Dove has seen double digit growth in a category that typically grows at 2-3% per year . The campaign for real beauty has won countless awards and the campaign website has received more than 2.5 million visitors . The brand has significantly increased its emotional appeal amongst its target market with associations such as "confident", "fun" and "energetic". The high-risk bet that Unilever made paid off; Dove was able to increase market share, create an exceptional marketing campaign, and all while preserving the practical strengths of the brand."

Tags:clutter, emotional bonds, global market research, self-esteem building, integration