Abstract
The purpose of this study was to research and study why we have nightmares, night terrors, and how lucid dreaming can help us understand them. By studying nightmares and terrors, we can figure out the cause and pinpoint the problem and resolve it so that we can have a good night sleep.

Tags:sleep, nightmare, night, terror

Abstract
This essay examines the use of imagery in Charlotte Perkins Gilman's short story 'The Yellow Wallpaper' as it mirrors the protagonists final descent into insanity. The author describes the use of grotesque in this American gothic-style short story revealing the use of symbolism in the tale. The themes in the story are also analyzed.

From the Paper
"Throughout Charlotte Perkins Gilman's short story, "The Yellow Wallpaper" there is imagery describing the grotesque. The narrator's descriptions of the wallpaper's florid decorations grow and develop as her mind slowly deteriorates. As the protagonist's insanity begins to set in, the wallpaper seems to develop along with her. The worse she gets, the more she perceives within the design. The wallpaper almost seems to mirror her mood, as it twirls and plunges unceasingly like her racing and confused mind. The element of the grotesque is very important in this American gothic-style tale, as it helps to show, or possibly causes, the mental anguish of the narrator."

Tags:american, grotesque, imagery, literature, short, story, supernatural

Abstract
In this essay the author goes head to head with Karl Marx's view of alienation. The contradictions which Marx makes on alienation of labor are pointed out and used to figure out what conception of the human essence Marx uses to rest his theory on. The author points out flaws in Marx's essay and offers alternative solutions.

From the Paper
"Karl Marks who lived between 1818 and 1883 wrote the Estrange Labor manuscript in 1844. Being only 26 years of age he challenges the works of the great philosopher Hegel. In his manuscript he considered himself to be a young Hegelian philosopher. Marx explains his beliefs on what he believes to be the key elements of estranged labor, mainly alienation from nature, alienation from product of labor, alienation from the activity of labor, and alienation from species. Hegel believed that trough the use of labor to create objects we could satisfy our bodily needs. He believed that our reason allowed for criticism to improve upon the objects, which allowed the mind to evolve toward pure reason and ultimately freedom. Hegel also noted that freedom was the essence of freedom. Marx does not completely agree with Hegel because he felt his theory was too abstract and ignored important concepts of social organization for production. Marx believes that philosophy in the past had mystified the real contradictions of human existence."

Tags:estranged, labour, metaphsics, society

Abstract
A detailed look into the the use of imagery and symbolism in the film Fight Club. This paper analyzes the depiction of the characters in the film through the use of color schemes and images as well as the different techniques used such as Subliminal messaging, a process by which visual or auditory influences are hidden amongst other images or sounds, such that the conscious mind and self are totally unaware of the information, which it has just absorbed.

From the Paper
"In the film Fight Club there are two main characters played by Edward Norton and Brad Pitt. Norton's character is a stressed out insomniac. To deal with this stress, his character tries attending support groups, and getting sleeping pills, unfortunately nothing seems to be working. During his most stressed out moments, there are flashes on the screen, which would not be noticed really in a first screening in a theatre, but easier to notice in DVD or VHS copies of the film. These flashes are not the director or editor's mistakes; they have significant underlying meaning. The flashes are director David Fitchers idea of subliminal messaging. They are images of Brad Pitt before his character Tyler Durden is introduced to the film. The significance of the editing is explained later in the film, when the topic of splicing porn into kids? films is discussed. It is believed that these flashes of Pitt show the significance of when Tyler Durden first starts coming into the mind of Norton."

Tags:brad, en, film, insomniac, messaging, mise, pitt, scene, subliminal

Abstract
This paper explains that, because consumers are bombarded each day by thousands of messages, the challenge for advertisers is not only to get their advertisements noticed but also to have consumers remember them. The author points out that, through global market research, Dove was able to identify an emotional issue amongst its target market that, surprisingly, was very consistent both globally and culturally. The paper discusses the way that Dove's Campaign for Real Beauty used an eye-catching and discussion provoking message plus promoted the sharing of ideas among consumers with similar interests. The author stresses that this interactive meeting of real people and the subsequent exchanging of ideas, experiences and support is what made the campaign a true marketing success. The paper includes many color illustration and charts.

Table of Contents:
Executive Summary
Introduction
Integrated Marketing Communications Plan
Objective
Strategy
Target
Proposed Elements
Advertising
Website
Public Relations
Integration of Campaign Elements
Success in Meeting Objectives
Recommendations
Appendix 1: Dove History
Appendix 2: Promotional Mix
Appendix 3: Dove Websites
Appendix 4: Competitor Websites

From the Paper
"Since the inception of the campaign in 2004, Dove has seen double digit growth in a category that typically grows at 2-3% per year . The campaign for real beauty has won countless awards and the campaign website has received more than 2.5 million visitors . The brand has significantly increased its emotional appeal amongst its target market with associations such as "confident", "fun" and "energetic". The high-risk bet that Unilever made paid off; Dove was able to increase market share, create an exceptional marketing campaign, and all while preserving the practical strengths of the brand."

Tags:clutter, emotional bonds, global market research, self-esteem building, integration

Abstract
This essay examines the struggles between the class and territory divisions within England, through Elizabeth Gaskell's novel, "North and South". Gaskell explores this theme through the characterization of the hero and heroine. The author includes ample discussion of symbolism and quotes from the novel.

From the Paper
"Throughout Elizabeth Gaskell's Victorian novel, North and South, the struggle between the class and territory divisions within England is explored with characters that do not develop in large flashes of knowledge, but change and grow slowly over time. This more natural and almost imperceptible transformation occurs as the two main characters learn from their mistakes and mature slowly through their experiences. The heroine of the novel, Margaret Hale, and the hero, Mr. Thornton, learn to appreciate the differences between the Northern and Southern ways of life, and to break down class barriers."

Tags:characterization, class, England, literature, struggle, study, Victorian

Abstract
This paper deals with the protagonist Hamlet, and his inability to complete his task of revenge. Although Hamlet does kill Claudius, who is his uncle and the man who killed his father, the plan for revenge is not properly fulfilled due to elements that cause Hamlet's downfall and his unfortunate demise. The essay discusses how the factors of procrastination, melancholic behavior, and constant indecision stop Hamlet from properly fulfilling the task assigned by the ghost of Old Hamlet.

From the Paper
"Hamlet observes how Fortinbras is willing to go blindly to Poland, to fight for a piece of land, which is worthless, all in the name of honor. When he looks at himself, he sees that he is not a man of action. The prince has had months of time to fulfill his act of revenge, which he has all the reason for, but he has not gotten any closer to his goal than the first day. Fortinbras, on the other hand, appears as a foil to Hamlet, highlighting his own quick-acting ability, and contrasting Hamlet's continuing procrastination. The extensive delay of Hamlet's revenge is what creates a tragedy and contributes to his downfall at the end of the play. As well as the stretching of time, Hamlet is also not up to the task assigned to him by the ghost because he is melancholic and too overwhelmed by other surrounding situations."

Tags:claudius, death, downfall, ghost, hamlet, hero, procrastination, shakespeare, tragedy

Abstract
This is a critical essay on Richard Wright's short story, The Man Who Was Almost a Man. This tale is a twisted parody of the hunt, where a boy becomes a man by learning to take responsibility for his actions and doing what is best for himself. This parody shows the protagonist?s desire to become a respected equal among the other adults with whom he feels he has earned the right to belong, through his growing age and hard work in the fields. The paper includes many quotes from the story exploring themes and symbolism.

From the Paper
"Wright subverts a typical hunt genre to create a parody of a boy reaching manhood. In "The Man Who Was Almost a Man," the protagonist, Dave, tries to reach his potential as an adult and earn respect from other men. However, his position in society as a downtrodden adolescent, who toils like a workhorse, does not allow him the dignity he deserves. By shooting the mule, he is given a chance to become a man in the only avenue available to him; he runs away on the train to find a new future. "Ahead the long rails were glinting in the moonlight, stretching away to somewhere, somewhere where he could be a man" (1128). This newfound freedom and manhood, which comes from his first ironic kill, satisfies the rite of passage in the hunt and brings him the independence and responsibly he deserves."

Tags:genre, hunt, parody, short, story, man, boy

Abstract
This study was undertaken with a purpose of analyzing and making recommendations based on the analysis of situation and strategy identified within the mountain bicycle industry. In particular, close attention is paid to Cannondale Corporation, the leading manufacturer and marketer of high-performance aluminum bicycles and its immediate rivals. Assessment of the nature and strength of competitive forces in the mountain bike industry is based on the five factors analysis and allow to identify key success factors that are a must for survival and profitability of any company that operates in the mountain bicycle industry. A graphical representation of current rivals allows to judge strength of the competition in the industry and influence the choice of alternatives and eventual recommendations for Cannondale corporation.

From the Paper
"The global bicycle industry, including bicycles, parts and accessories, is estimated to have total retail sales in excess of $20 billion. The bicycle-manufacturing segment of the industry produces approximately 100 million units per annum. The global market for bikes is reported to be dominated by just a few big players, many of whom seem to bounce from owner to owner, and from cash crisis to cash crisis, on a distractingly regular basis. (bikebiz.com). Even though people seem to be "saturated" with bicycles and the mountain bike boom is proclaimed to be over (bikebiz.com), comments of the cyclist community allow to conclude that the industry's and segment's decline is not likely. It was also noted that the worldwide cycling industry is waiting for the "next big thing" in cycling which will likely shift position of major players in the industry if they can't keep up with the trend."

Tags:analysis, bicycle, cannondale, corporation, driving, factors, forces, group, industry, key, map, market, mountain, penetration, strategic, strategy, success

Abstract
This paper examines how, while many previously successful airlines are challenged with labour issues, unsustainable cost structures and complex pricing structures, WestJet succeeds by filling the gaps that the industry has left open through operational and strategic deficiencies. WestJet is perceived as an "engine of the significant evolution in the airline industry". It looks at how in 2003, WestJet was named Canada's second most respected company, ranking first in high quality product and customer service and second in HR management and top of mind categories. It also examines how standardized flights, low prices, humorous promotions and web-based ticketing are the most visible components of WestJet's marketing strategy and how the underlying key success factor stems from the organization's low-cost strategic thrust and the eight unique business strategy components that support it. This paper details an analysis of the airline industry, the components that form WestJet's competitive advantage, the future of WestJet and the strategic recommendations to sustain the organization's growth. Included is Porter's Five Forces Model, a competitive analysis of the airline industry and relevant article studies.

Outline
1.0 Industry Analysis: General Overview
2.0 Competitive Environment: Facing Industry Challenges
3.0 WestJet's Marketing Strategy: Achieving a Unique Position
4.0 Low-Cost: WestJet's Strategic Thrust
4.1 "No Frills" Product/Service
4.2 Single Aircraft Type
4.3 High Aircraft Utilization
4.4 Simplified Route Structure
4.5 Ticket-less Distribution
4.6 Intelligent Technological Systems
4.7 Humorous Promotional Tactics
4.8 Company Culture: Tying it all Together
5.0 The Future of WestJet: More Destinations, More Growth
6.0 Strategic Recommendations: Customers, Competitors and Growth
6.1 Customers
6.2 Competitors
6.3 Growth
Exhibit 1 - Porter's Five Forces Model Airline Industry
Exhibit 2 - Competitor Analysis
Exhibit 3 - Strategy ComponentsExhibit 4: Relevant Article Studies

From the Paper
"In 1987 the government deregulated the Canadian airline industry, allowing airlines to establish fares and conditions without any intervention and dramatically changing the industry dynamics. It is with this change that the "low-cost" business model fully came to life. Though the subsequent merger of Air Canada (AC) with Canadian Airlines dominated the market for a short time (with AC gaining 80% control over the market), the airlines control over the Canadian skies has not lasted long. With the costs of running a traditional airline escalating, a new strategic thrust has been adopted by both current and new carriers in the market who are now taking advantage of the increased demand for a low-cost no-frills product. Though WestJet is currently dominating the no-frills Canadian market, with a 55% market share for scheduled domestic flights, they have inspired others to adopt the "low-cost" business model."

Tags:airlines, airplanes, porter, prices, promotion, strategic, strategy, structure, success, ticketing