Paper Summary:

This project analyzes and makes recommendations on the viability of on-line grocers. Analysis of this industry consists of an assessment of the internal and external environment, the strengths and weaknesses, the opportunities and the strategies of companies operating in the on-line grocery industry. This report discusses the strategic implications of the industry structure for companies currently operating in and those considering entering the industry. Finally this report suggests ways of increasing the overall effectiveness of the online grocery business model, ultimately making conclusions of the overall attractiveness of the industry as well as making recommendations for improving the online business model.

1.0 INTRODUCTION
1.1 Purpose and Objectives
1.2 Industry Definition/Timeline
1.3 Scope and Limitations
1.4 Methodology/Data Extraction
2.0 INDUSTRY DOMINANT ECONOMIC FEATURES
2.1 Industry Major Players
2.2 Industry Profitability and Lifecycle Stage
2.3 Market Size and Growth Rate
2.4 Capital Requirements
2.5 Industry Driving Forces
3.0 INDUSTRY CRITICAL SUCCESS FACTORS
3.1 Profitability and Capital
3.2 Technical Capability
3.3 Brand Image
3.4 Customer Service
4.0 INDUSTRY COMPETITION ANALYSIS
4.1 Major Competitors
4.2 Rivalry
4.3 Competitive Position and Strategy
4.4 New Entrants and Barriers to Entry and Exit
4.5 Perceived Product Substitutes
5.0 KEY STRATEGIES OVERVIEW
5.1 Key Industry Strategy
5.2 Key Industry Players Strategic Approaches
6.0 INDUSTRY BUYERS
6.1 Buyer Characteristics
6.2 Brand Preferences and Customer Loyalty
6.3 Customer Power
7.0 INDUSTRY SUPPLIERS
7.1 Supplier Characteristics
7.2 Supplier Bargaining Power
8.0 INDUSTRY PROSPECTS AND ATTRACTIVENESS
8.1 Industry Attractiveness
8.2 Industry Issues
8.3 Industry Profit Outlook
9.0 ALTERNATIVES
9.1 Abandon the Online Grocery Industry
9.2 Merge or Partner with Brick-and-Mortar
9.3 Maintain existing business model
10.0 RECOMMENDATIONS
REFERENCES

From the Paper:

"The online grocery industry is a niche market within the greater food and beverage industry. It is a business-to-consumer e-commerce industry possessing the characteristics of both a retail grocer and a courier. Companies operating in this industry allow customers to purchase grocery items, prepared meals, meats, produce, packaged goods, flowers, and just about everything else offered by the major grocery chains. Products are offered via the company website and are delivered to the customer within a specified time frame. These companies often rely upon high average orders to make their margins (a typical Webvan.com order was quoted to be $80) (Weston, 2000)."

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