Ontario's Tobacco Display Ban

Paper Summary:

This paper explains that the Smoke Free Ontario Act, requiring cigarettes to be covered at point of purchase, is an attempt to help smokers who want to quit to avoid impulse purchases and to curb the normalization of smoking in the minds of youths. The author presents arguments for and against this act and reviews other legislation to stop smoking. The paper includes color illustrations and graphs.

Table of Contents:
Executive Summary
Introduction
Arguments For The Smoke Free Ontario Act
The Power Wall
Power Of The Brand
Who Supports The Act
Arguments Against The Smoke Free Ontario Act
Conclusion
Advertising Ban
Warning Labels On Cigarette Packs
Raising Taxes
Www.Stupid.Ca
Banning Smoking In Public Places
Display Bans On Tobacco
Recommendation
Appendix 1: History Of Tobacco Legislation
Appendix 2: 2005 Smokers, By Province And Territory
Appendix 3: Stock Prices Of Tobacco Companies
Appendix 4: Reasons People Smoke

From the Paper:

"Cigarettes are a commodity product, distinguishable only through the image of their brand. This has been proven through blind-fold tests on dedicated brand smokers who could not tell their brand from others when branding images were removed. It is also true that smokers choose their brand early, when they first begin smoking, based on the brands smoked by their peers. In the US, Newport cigarettes have a 75% market share among blacks and only 12% among whites. It can hardly be asserted that the reason for this is that different tastes appeal to different races."

Sample of Sources Used:

• Wilton, Katherine. (2008, May). Tobacco power walls crumble. The Gazette, Montreal, Quebec
• Statistics Canada. Retrieved from: http://www.statcan.ca/Daily/English/980429/d980429.htm
• Fox, Claire. (2008, June). I have a basic right to look at fag packets. The Spectator, London, England
• Wilton, Katherine. (2008, May). Tobacco power walls crumble. The Gazette, Montreal, Quebec
• Twitchell, James B. (2000). 20 Ads That Shook The World. New York, NY: Random House. Page 128

More papers on Ontario's Tobacco Display Ban:

• Argumentative Essay # 31741 : "Tobacco Advertising"
• Analytical Essay # 142033 : "Tobacco Tax in Ontario Cuts Smoking Rate"
• Essay # 87097 : "The ban of Sharia Law"

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