Abstract
This paper examines the origin of the term "sex sells" and explores the ways in which it has been used. The various media types which utilize this strategy are presented and, with the use of examples, are discussed in further detail with their impacts on society as a whole.

From the Paper
"The culture we live in is carried on the back of advertising (Twitchell, 1996). In today's society the use of sexual behavior is a common means in which to aid in the selling of product. It can be seen in virtually every mass media, as well as in some other areas which can only be viewed by older individuals' everyday. Millions of viewers' tune into their television sets to shows that are based around human sexuality. Television shows such as the Jerry Springer Show and the Jenny Jones Show, all contain episodes which include strippers, lesbians, transsexuals, and countless other sexual topics. Human sexuality is a topic which appeals to the masses and thus is why it is so widely used in advertising and mass media. In many cases it is the exploitation of others which intrigues many viewers to tune in and pay large amounts of money and/or buy large amounts of products. The term "sex sells" is often a common reference which is used to describe the use of human sexuality and its ability to sell products. This essay will focus on many of these areas in depth and help reveal the hidden, but more often than not, noticeable use of sexuality in advertising."

Tags:advertising, products, exploitation, society

Abstract
This paper attempts to show that atmospherics positively affect retail and service industries by enhancing the products themselves (sales effects), by promoting a store/service/franchise's credibility (store image) and by creating a more approachable shopping environment. Three different experiments, which demonstrate these strategies, are discussed and examined in an attempt to explain just how these atmospherics are applied to society.

From the Paper
"It is not an uncommon experience for many of us to have chosen a retail store for its environmental appeal, whether it is the friendliness of the employees, or the music playing in the background. Sometimes we are very well aware of these factors, but at other times we are totally oblivious to these influences. Where many would quickly disregard these background characteristics as nonsense, the reality of it is that they are specifically designed/manipulated to influence the behavior of consumers. Its most well known advocate, Philip Kotler, appropriately named it as the study of atmospherics (Chebat & Turley, 125). It is appropriate simply for the fact that these influences are present in the general background atmosphere."

Tags:retail, service, industries, decision, shopping, repeat, business, signals, consumption

Abstract
This paper examines how during 2003, Toronto's tourism and hospitality industry was significantly hampered by four major crises: An outbreak of SARS, West Nile Virus, Mad Cow disease and an electrical blackout. It discusses how although every individual within the Greater Toronto area (GTA) was affected in some manner, the tourism industry was the most radically influenced and how the cumulative onslaught of the aforementioned events drastically reduced the number of visitors to the once thriving metropolis and threatened the livelihood of the city. It details the issues encountered by Toronto's tourism industry during 2003 and the recovery methods that were instituted in order to endorse the city as an attractive tourism destination.

From the Paper
"In order to regain the trust of travelers, positive advertising campaigns were initiated through mass mediums to the general public to highlight the positive elements that Toronto had to offer. The majority of the campaigns launched throughout the city were aimed at promoting Toronto through two key marketing concepts. These included (1) product bundling - offering a complete package to consumers at a reduced rate, and (2) reduced pricing - discounts placed upon specific offerings of the tourism sector. These concepts were based upon a loss-leader marketing strategy, whereby a very low price is charged for a product or service to entice customers into subsequently purchasing higher cost items. Mirvish Productions initiated one of the first examples of product bundling."

Tags:blackout, mad, cow, sars, west, nile, virus

Abstract
This paper compares cause-related marketing and the use of celebrity endorsements in promoting products. The paper discusses how both methods strategically tie symbolism to the point of purchase to the extent that the purchase holds deeper meaning than simply satisfying personal needs. The paper then looks at and compares the history and development of each method.

Table of Contents:
Abstract
Comparative Histories
Relevancy of Cause-Related Marketing
Strengths of Cause-Related Marketing
Weaknesses of Cause-Related Marketing
Relevancy of the Use of Celebrity Endorsements
Strengths of Celebrity Endorsements
Weaknesses in the Use of Celebrity Endorsements
A Comparative Review of Current Trends
Conclusion

From the Paper
"Celebrity endorsements personalize products for consumers and assist them in establishing whether a product has value or not. Typically celebrities are trusted as long as their image matches the desired brand image. Celebrities are increasingly interested in cause-related marketing approaches and are investing in supporting particular causes as a means of giving back to society. The future of marketing will continue to focus on meeting the needs of consumers. If consumers demand corporate support for social and emotional causes, and there is potential for profit growth, corporations will continue to accommodate this trend."

Tags:society, consumer, perceptions, profit, product

Abstract
The paper indicates that nowadays, most businesses embrace some form electronic commerce since wherever one is in the world, electronic trading is booming as the internet and World Wide Web offer unlimited opportunities to transform the way business is conducted. o find out if it necessary for a specific company to do electronic commerce it's important to evaluate how it will affect the scope of their business and ensure that they are well prepared to realize its full potential. The purpose of this business report is to enable CEOs and managers to understand the competitive ramifications of electronic commerce within their arenas of corporate competition. The solutions presented enable executives to take effective action in developing a strong, unique and effective strategy for their own organization. The author of this paper takes the role as an E-Business consultant to offer national retailing companies the best solution to compete against new entrants and their existing competitors.

From the Paper
"To gain competitive advantage through information, according to management consultant and author Peter Drucker (1993), the most important sources of information for competitive advantage and strategic decision-making are from the outside world. In order to make better decisions, chief executives and top-level managers require fresh information about trends in the economy and the marketplace, the activities of competitors, new developments in technology, and new product opportunities. This information and its creative application provide the crucial new opportunities for companies to move ahead of their competition."

Tags:management, online, security, strategy, Amazona.com

Abstract
This paper analyzes the concept of disruptive innovation, also known as disruptive technology and disruptive change. Using Ron Adner's definition from his article titled "When Are Technologies Disruptive? A Demand-Based View of The Emergence of Competition" as a guide, it attempts to investigate the dynamics of disruptive innovation in the marketplace. It looks at some of key characteristics and attributes inherent in any disruptive innovation and outlines some useful strategies companies can use to protect themselves through identifying, assessing and even creating disruptive innovation. It concludes with a discussion concerning some of the major hurdles companies undergo when contending with such an event in their market space.

Outline
Introduction and Objective
The Dynamics of Disruptive Innovations
Sustaining vs. Disruptive
How to Identify and Assess Disruptive Innovation
How to Respond to Disruptive Innovation
Five Responses to Disruptive Innovation
Major Hurdles
How to Create Disruptive Innovation
Strategy #1 - Creating a New Market as a Base for Disruption
Strategy #2 - Disrupting the Business Model From the Low End
Conclusion

From the Paper
"Another common hurdle in the face of disruption comes to light once a company has decided to embrace the innovation while continuing to operate the current business. Since, a disruptive innovation creates the need for such a different business model, and usually a different product, there is no question that complications arise when a company tries to incorporate the new business within the current model. The issues are numerous and range from funding, human resources, leadership, and cost structures just to name a few. To minimize these risks and hurdles studies suggest that the new business functions be carried out as an independent entity, linking back to the parent only when necessary or to take advantage of clearly beneficial synergies."

Tags:competition, consumption, management, technology

Abstract
This paper explains that, because consumers are bombarded each day by thousands of messages, the challenge for advertisers is not only to get their advertisements noticed but also to have consumers remember them. The author points out that, through global market research, Dove was able to identify an emotional issue amongst its target market that, surprisingly, was very consistent both globally and culturally. The paper discusses the way that Dove's Campaign for Real Beauty used an eye-catching and discussion provoking message plus promoted the sharing of ideas among consumers with similar interests. The author stresses that this interactive meeting of real people and the subsequent exchanging of ideas, experiences and support is what made the campaign a true marketing success. The paper includes many color illustration and charts.

Table of Contents:
Executive Summary
Introduction
Integrated Marketing Communications Plan
Objective
Strategy
Target
Proposed Elements
Advertising
Website
Public Relations
Integration of Campaign Elements
Success in Meeting Objectives
Recommendations
Appendix 1: Dove History
Appendix 2: Promotional Mix
Appendix 3: Dove Websites
Appendix 4: Competitor Websites

From the Paper
"Since the inception of the campaign in 2004, Dove has seen double digit growth in a category that typically grows at 2-3% per year . The campaign for real beauty has won countless awards and the campaign website has received more than 2.5 million visitors . The brand has significantly increased its emotional appeal amongst its target market with associations such as "confident", "fun" and "energetic". The high-risk bet that Unilever made paid off; Dove was able to increase market share, create an exceptional marketing campaign, and all while preserving the practical strengths of the brand."

Tags:clutter, emotional bonds, global market research, self-esteem building, integration

Abstract
The author of this paper has divided it into two parts to gain a better understanding of the Japanese wine market. The contemporary aspect of the general Japanese market has been presented within the first part. It comprises the domestic production trends, the importer trends, a consumption analysis and the legislative laws which influence the wine market. The second part of this article looks at the vehicle to enter and the distribution channels of this product. It discusses how wine be sold successfully and how it competes with the local wine industry. It also discusses importation tips for importers.

From the Paper
"It is often said that Japan is one of the most difficult markets for a foreign company to penetrate. The lack of understanding of Japanese business culture and complexity of the market are seen as barriers to entry. Before we make clear why we choose wine to get in the Japanese market, we need to know what is the environment within and how we use the strategy to enter this market."

Tags:asia, direct, fdi, france, french, italian, italy

Abstract
The enclosed report titled A Comparison of the 2001 BMW M3 Versus the 2002 Mercedes-Benz C32 AMG: Their engineering, design, and performance, is submitted in accordance with the request for an analytical report regarding the two vehicles. This report provides a detailed evaluation and comparison of the two vehicles based solely on their general data about the chassis and body, as well as engine design and engineering, and suspension and handling. Your request to disregard all costs related to the vehicles as a comparison issue is duly noted. Special attention is focused on the performance of both vehicles, to provide a recommendation for the superior of the two as you have asked for.

From the Paper
Your request to disregard all costs related to the vehicles as a comparison issue is duly noted. Special attention is focused on the performance of both vehicles, to provide a recommendation for the superior of the two as you have asked for.

Tags:automobile, automotive, bmw, car, design, engineering, mercedes, performance, sports, race, vehicles

Abstract
This paper examines how, while many previously successful airlines are challenged with labour issues, unsustainable cost structures and complex pricing structures, WestJet succeeds by filling the gaps that the industry has left open through operational and strategic deficiencies. WestJet is perceived as an "engine of the significant evolution in the airline industry". It looks at how in 2003, WestJet was named Canada's second most respected company, ranking first in high quality product and customer service and second in HR management and top of mind categories. It also examines how standardized flights, low prices, humorous promotions and web-based ticketing are the most visible components of WestJet's marketing strategy and how the underlying key success factor stems from the organization's low-cost strategic thrust and the eight unique business strategy components that support it. This paper details an analysis of the airline industry, the components that form WestJet's competitive advantage, the future of WestJet and the strategic recommendations to sustain the organization's growth. Included is Porter's Five Forces Model, a competitive analysis of the airline industry and relevant article studies.

Outline
1.0 Industry Analysis: General Overview
2.0 Competitive Environment: Facing Industry Challenges
3.0 WestJet's Marketing Strategy: Achieving a Unique Position
4.0 Low-Cost: WestJet's Strategic Thrust
4.1 "No Frills" Product/Service
4.2 Single Aircraft Type
4.3 High Aircraft Utilization
4.4 Simplified Route Structure
4.5 Ticket-less Distribution
4.6 Intelligent Technological Systems
4.7 Humorous Promotional Tactics
4.8 Company Culture: Tying it all Together
5.0 The Future of WestJet: More Destinations, More Growth
6.0 Strategic Recommendations: Customers, Competitors and Growth
6.1 Customers
6.2 Competitors
6.3 Growth
Exhibit 1 - Porter's Five Forces Model Airline Industry
Exhibit 2 - Competitor Analysis
Exhibit 3 - Strategy ComponentsExhibit 4: Relevant Article Studies

From the Paper
"In 1987 the government deregulated the Canadian airline industry, allowing airlines to establish fares and conditions without any intervention and dramatically changing the industry dynamics. It is with this change that the "low-cost" business model fully came to life. Though the subsequent merger of Air Canada (AC) with Canadian Airlines dominated the market for a short time (with AC gaining 80% control over the market), the airlines control over the Canadian skies has not lasted long. With the costs of running a traditional airline escalating, a new strategic thrust has been adopted by both current and new carriers in the market who are now taking advantage of the increased demand for a low-cost no-frills product. Though WestJet is currently dominating the no-frills Canadian market, with a 55% market share for scheduled domestic flights, they have inspired others to adopt the "low-cost" business model."

Tags:airlines, airplanes, porter, prices, promotion, strategic, strategy, structure, success, ticketing