Information Systems in the Tourism Industry

Paper Summary:

The report focuses on three items and their impact on the tourism industry. First, how database and loyalty marketing has helped relationship marketing. Second, how Internet and email has affected how customers search for information and purchase. Third, best practices and trends used by companies to gain a competitive advantage in their industry.

From the Paper:

"Information systems are helping businesses better target their marketing efforts by storing information from customers received from surveys, invoice information, forms and contest giveaways. This allows Managers to execute complex communications programs that reinforce their name and build brand loyalty. Business owners know that to stay in business, some customers have to become repeat and loyal customers. According to an article in Ecom World (Shelton, 1999), customer loyalty is critical for three reasons:
1. Loyal, repeat customers cost less in marketing, support and advertising
2. Positive word-of-mouth from loyal customers brings new customers
3. Customers that have a poor experience will tell others."

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