Nike Inc.

Paper Summary:

This paper explains that, while being exemplary on the domestic front in terms of social and environmental issues, its labor practices are less than admirable. The author points out that Nike's many environmental and social projects demonstrate its commitment not only to its shareholders but also to the community from which it was founded; Nike has adopted the goal of sustainability into many facets of the manufacturing and production of its products. The paper relates that, although Nike has adopted a so-called Code of Conduct concerning its labor practices, which is supposed to endorse the health and safety of all its workers, in real life situations, this dogma appears to be less than true as observed in its factories in Indonesia, Vietnam, Pakistan and China.

Table of Contents
Introduction
Executive Summary
The History
Social and Environmental Commitments
Labor Practices and Allegations
Conclusion

From the Paper:

"In February 1993, the Nike Environmental Action Team (NEAT) arose out of Nike's efforts to coordinate specific environmental efforts in its business practices around the world. The team's mission was to develop answers to the problems that Nike's business posed to the environment. Since then NEAT has implemented many changes in Nike's fundamental goals and objectives concerning their impact on the environment. At the center of the team's work are the issues of pollution prevention and sustainable development. Every year changes are made to the materials and compounds used in creating Nike footwear and apparel. New technologies have enabled Nike to reduce the amount of basic materials required to manufacture each pair of shoes. Also, these technologies have led to other improvements such as a widespread reduction of PVC content in rubber; and recently, the development of new eco-friendly water-based adhesives as opposed to traditional chemical adhesives which are toxic and pollute the environment. In terms of environmental aid and awareness Nike's greatest innovation has been the invention of Nike REGRIND, made possible by the Reuse-A-Shoe program. Similar to how Xerox inc. refurbishes and reuses high quality parts from leased copiers, Nike reuses the rubber soles from used runners it collects and grinds it up to be reused in other products."

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