Sex for Profit

Essay # 25223

Advertising > Gender Issues
Business > Marketing
Sociology > Media and Society

Sex for Profit

This paper discusses how sex is used in advertising to aid in sales and distribution of products.

1,003 words () | 2 sources | MLA | 2001 Canada

Paper Summary:

This paper examines the origin of the term "sex sells" and explores the ways in which it has been used. The various media types which utilize this strategy are presented and, with the use of examples, are discussed in further detail with their impacts on society as a whole.

From the Paper:

"The culture we live in is carried on the back of advertising (Twitchell, 1996). In today's society the use of sexual behavior is a common means in which to aid in the selling of product. It can be seen in virtually every mass media, as well as in some other areas which can only be viewed by older individuals' everyday. Millions of viewers' tune into their television sets to shows that are based around human sexuality. Television shows such as the Jerry Springer Show and the Jenny Jones Show, all contain episodes which include strippers, lesbians, transsexuals, and countless other sexual topics. Human sexuality is a topic which appeals to the masses and thus is why it is so widely used in advertising and mass media. In many cases it is the exploitation of others which intrigues many viewers to tune in and pay large amounts of money and/or buy large amounts of products. The term "sex sells" is often a common reference which is used to describe the use of human sexuality and its ability to sell products. This essay will focus on many of these areas in depth and help reveal the hidden, but more often than not, noticeable use of sexuality in advertising."