"Where Have You Gone Joe DiMaggio?"

Paper Summary:

This paper examines how athletes as a collective group are becoming harder and harder to admire and how there are many factors contributing to the demise of the sports hero. It looks at how there are three main contributing factors to the destruction of the sports hero, the media portrayal of the athlete, the exploitation of the athlete's personal life and the monetary value and salary focus of today's athletes.

From the Paper:

"It has been reported by Children Now that 90% of American boys watch televised sports. The media exploits this fact. Athletes and advertising agencies cater to a younger generation. There are athletes in movies, TV shows, and some even have produced albums. They endorse apparel, fast food, sports drinks and video games. Many marketed strictly to children and teenagers. These athletes therefore become familiar; they are everywhere and the child wishes to become just like the athlete that is so popular thus buying the products and the athlete becomes an instant hero. Many children do not know the specific stats of their sports hero, or even their greatest accomplishments. All they know is that they want to be like the player that they see everywhere as well as own the merchandise that they endorse."

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