An Evaluation of Training Effectiveness

Paper Summary:

This paper states that the most important relationship for a store to maintain is the relationship between the employees and the public; therefore, the store should evaluate the training of its employees. This paper describes, in detail, the entire research project, which used a questionnaire and basic statistical analysis, and the outcomes of the questionnaire. The author concludes that, although the participants rated the training program as only "moderate," the program does fulfill its basic purpose of training the employees to perform the various jobs within the store. Attractive presentation.

Table of Contents
Introduction
Research Objectives
Methodology
Participants
Research Design
Sampling Procedures
Variables and Measures
Data Collection Procedures
Data Analysis
Overall Assessment of the Training
Length of Initial Training Program
Retail Experience
Sales Training
Results to Open Ended Questions
Results of Cross Tabs
Overall Assessment of Training
Length of Initial Training Program
Effectiveness of Individual Training
Value of the assignment of a co-worker
Number of Sales Training Programs
Discussion
Limitations to the Study
Conclusions and Recommendations
Summary
Questionnaire With Measurement Requirements
Questionnaire

From the Paper:

"The most important relationship for the store to maintain is its relationship between the employees and the public. The employees represent the major link between the store and the public; therefore, it is in the store's best interest to ensure its employees are highly trained and oriented towards customer's needs. Ambassador Duty Free is in direct competition with the duty free store at the tunnel. Providing employees with effective training and product knowledge will improve their customer service skills and encourage customers to patronize the store."

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